A One Day course that encourages people to get more valuable and free editorial coverage by becoming their own Publicity Consultant
IF BAD PUBLICITY IS DAMAGING TO A BUSINESS
GOOD PUBLICITY MUST ENHANCE BUSINESS
This one day practical introduction course is dedicated to anyone within an organisation that has the opportunity of gaining editorial coverage within the local, national and trade media. Some people are naturally confident with journalists and create very positive coverage that increases name awareness and helps to develop a business. Others have the ‘ability’ to create long term problems, destroy goodwill and opportunities, simply because of a lack of understanding as to how the journalists work within the different media.
Gareth John gained much of his experience whilst working for Noel Edmonds and is the Senior Partner of Wordcaster, the Business News Service well known for it’s successful promotion for many well known local companies and national accounts, working closely with television, press and radio producers and editors on a daily basis.
This dynamic and idea’s based course for up to three of your company’s key people in-house is designed to:-
Explain why you should endeavour to create publicity.
Identify ‘safe areas’ of your operation that can be introduced to journalists.
Explain how to best approach an issue to the press, radio or television.
Give a practical guide to Press Release writing – the Do’s and Don’ts.
To examine the media that will help you create the right image to the right people.
Give you ideas for news and feature stories for the future. For additional information on the Practical Publicity Training Course contact:- Gareth John Senior Partner Tel. 01202 874079 firstname.lastname@example.org