Public Relations Definition

Public Relations

is about reputation: the result of what you do, what you say

and what others say about you.

is the discipline which looks after reputation

with the aim of earning understanding and support

and influencing opinion and behaviour.

is the planned and sustained effort to establish and maintain

goodwill and mutual understanding between an

organisation and its publics.

it effects your business in every way.

 

 

 

Chartered Institute of Public Relations